I came across the illustrations of ‘Froy&Dind’ whilst out exploring in Paris. With beautifully crafted vintage designs, I was drawn to their work immediately. Their art work has a very nostalgic feel to it. With floral patterns and images of times gone by, their illustrations give off nothing but happy vibes.
Along with working under the Froy&Dind name, Adina and Froya (the ladies behind the work) started a company called ‘Cherry on the card’. Launching this just over a year ago, the pair saw their art work transfer from postcard prints to designs on tin boxes, badges, magnets and note books – and the business is still growing.
I love how there is a recurrent theme used throughout every design in the collection, however each design has its own individuality. I like the use of deep purples and intense greens in the image above. I also like the way that each of the different patterns used bring their own texture to the illustration.
I really like the image above as there is a nice flow to the picture yet it is all nicely contained within the frame – like a moment has been captured for all to share in. I get this kind of feeling from most of the work of Froy&Dind.
I feel ‘froy&dind’ have done fantastically well in utilising their art work and designing illustrations that are transferrable onto objects of all kinds. Here are a couple of examples of their products.
If you are inspired by this art work and want to check it out for yourself, visit www.froydind.be and