Saturday, 18 February 2012

Inspiring Design | Supermarkets - Sainsbury's, Morrisons, Marks & Spencer

After recently purchasing the book Own Label, which showcases the designs of Sainsburys self branded products from 1962-1977, I've taken on a slightly oddball pastime of checking out the design in every supermarket I see. Surprisingly, I've been happy with my findings.

Ma Bicyclette: Inspiring Design | Supermarkets - Sainsbury's

About 3 weeks ago I was staring out the window of the number 10 bus and an ad for the new bargain range at Morrisons caught my eye - stick with me on this. The ad showed about 5 or 6 examples of products from the supermarkets new M Savers range and I hate to admit it, but the design was good. The overall design idea for the products they're selling is relevant; no fuss, low key, what you see is what you get etc, and for this reason alone I'm calling it a job well done. My favourite item in the M Savers range has to be the tin of mushy peas, although if I was to invest in any of the products I admit I would buy at least 6 items in order to display my collection.



Ma Bicyclette: Inspiring Design | Supermarkets - Morrisons


As if I hadn't spent enough time looking at supermarket packaging, I decided to take a stroll around Marks & Spencer on my lunch hour earlier this week. Yet again I found more good design, but this time it was in every aisle; the tea, the chutney, the biscuits, the dog biscuits, the bin liners - needless to say I spent the whole hour in there and walked out with some strawberry and raspberry tea, which I don't even like. This tea belongs to a range of various flavoured teas, some of which are pictured here. The illustrations on all these boxes was done by the hands of Stuart Kolakovic.

Ma Bicyclette: Inspiring Design | Supermarkets - Marks & Spencer

To wrap this up I want to say how nice it is to see supermarkets taking pride in their packaging design. In a recession I think it's a wise move to attract customers to products they may otherwise not want displaying in their lovely kitchens. I can confidently say that if you were caught with an entire supermarket bargain range in your kitchen, it would be the M Savers range. Asda's Smart Price and Tesco's Value have a lot to answer for.

Emma
x

5 comments:

  1. Love these designs! Its all so cute!

    pepperandchips.blogspot.com

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  2. These are some truly beautiful designs. Makes me what to go to the store now and just look around at labels.

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  3. I love good advertising.

    Sometimes simple is really the best.

    Am loving this blog.

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  4. Sometimes simple really is the best.
    These re some lovely sharp designs.

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  5. These are some really beautiful, simple designs.

    It makes me want to eat mushy peas.

    Elegant designs really make my heart sing.

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